I started blogging in late 2008 and I confess I felt a little like I was jumping on a bandwagon. There were a lot of blogs out there, why should I add another one to the pile?

This blog was started because I felt that there was something missing, a place for employee and customer and community stuff to collide. I’m motivated about making work better in order to deliver better service. I didn’t think about it much more beyond that – but I’d built up a few ideas to get me started and felt sure those and my passion for these connections would see me through. I was wrong. There’s a whole bunch of effort required to keep the train a rollin’.

Now it’s 2012 and it seems every Tom, Dick and Harry met Sally is just piling in. One of the by products of piling in is that after the euphoria of your first few comments and retweets comes the onset of frequent infrequency. It becomes clear that this blogging lark can be hard work, and the temptation to let it drift is often too seductive. The excellent A Better Mess blog says this about infrequency:

‘We crap rationalize with things like, “I’ll only write when I have something really important to say,” or “I’ll get back to blogging once I finish this project for work.” Rather than course correcting, the average blog dies a slow, painful and lingering demise. It’s a death march that not only disappoints your readers, it’s a public commitment that you’ve essentially neglected.’

And if you want people to read your blog, then frequently infrequent ain’t gonna get ‘em.  And don’t give me any of that ‘I’m only writing for myself’ crap. Were that true then you’d be ‘blogging’ on one of these babies:

So get real y’all. Blogging takes guts, sweat, persistence and a depth of madness most folk can only dream of. And to that end, have a listen to this (lyrical kudos to @workessence for another musical collaboration):

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