How Do You Measure Value?

Value is an interesting and sometimes tricky thing to play with, I like to approach my work considering what a fair exchange of value for all parties might look like. I was contacted this week about speaking at an event which people pay several hundred £££ to attend. All was going well until I enquired about the available budget to fund speakers. ‘We don’t pay our speakers’, came the reply.

This is not the first time I’ve heard this, so in the absence of money, I ask about ‘a fair exchange of value’ instead, and what the promoter thinks that might look like. In this case, and in nearly all others, this question brings forth a stumbling reply leading quickly to awkward silence. The event promoter cannot come up with an answer. I appreciate I may be putting them on the spot, but if as the event promoter/owner you do not know/cannot articulate what value you can create/cocreate for any/all stakeholders, then in the absence of £££ you’re asking for unpaid volunteers, aren’t you? As a friend in my network says, ‘value is subjective’, and that doesn’t mean we shouldn’t consider it – trickier though it may be to manifest it.

How do you measure value?

More on this subject here, courtesy of Mr Godin

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