Value is an interesting and sometimes tricky thing to play with, I like to approach my work considering what a fair exchange of value for all parties might look like. I was contacted this week about speaking at an event which people pay several hundred £££ to attend. All was going well until I enquired about budget to fund speakers. ‘We don’t pay our speakers’, came the reply.
Not the first time I’ve heard this, and in the absence of money, I ask about ‘a fair exchange of value’ instead, and what the promoter thinks that might look like. In this case, and in nearly all others, this question brings forth a stumbling reply leading quickly to awkward silence. The event promoter cannot come up with an answer. I appreciate I may be putting them on the spot, but if as the event promoter/owner you do not know/cannot articulate what value you can create/cocreate for any/all stakeholders, then in the absence of £££ you’re asking for unpaid volunteers, aren’t you? As a friend in my network says, ‘value is subjective’, and that doesn’t mean we shouldn’t consider it – trickier though it may be to manifest it.
How do you measure value?
More on this subject here, courtesy of Mr Godin